Napapijri moves towards seasonless collections
Michael Najjar will be the first artist in space
WHEN BURBERRY ANNOUNCED its decision to discard the tradition of naming collections by seasons, it was the brand’s way of recognising customers all over the world who don’t experience seasons. With every part of the world just a plane ride or two away, a more useful way to organise collections is in order.
While this has got other fashion brands thinking about or rejecting the idea, Napapijri’s latest collection is dedicated to globetrotters. The travel-friendly items are made with fabrics that suit most climates no matter the time of year. The clothes are not entirely purged of seasonal traits but more thought has been put into what travellers actually need.
The collection is split into two themes ‒ Wanderlust and African Powder ‒ to showcase different spectrums of travel. Wanderlust appeals to the traveller who favours comfort above all else, featuring cool fabrics like cotton piqué and stretch cotton. Details are kept subtle but colours range from bright pastels to deeper bold tones.
The African Powder range offers toneddown colours and focuses on sartorial details. Raw finishes, multiple pockets and washed treatments make for easy layering and add gravitas to the savvy traveller look.
Seasons change but they’re manageable for those who know their way around. Travelthemed collections of adaptable clothing like Napapijri’s makes travelling hassle-free.
“I focus on the construction of simulated reality, and I approach art by turning the fields of science and art into visions of future social structures impacted by technology. My Outer Space series combines manipulated photography and computer renderings that blur the line between fiction and reality.”
The clothes are not entirely purged of seasonal traits but more thought has been put into what travellers actually need