Augustman - - Brand Story -

For the watch col­lec­tion, the com­pany in­vested in a com­plex test­ing fa­cil­ity within its Le Lo­cle man­u­fac­ture. Ev­ery sin­gle watch must sur­vive the tests un­scathed in or­der to re­ceive the Mont­blanc 500 Hours Qual­ity Cer­tifi­cate. Over a pe­riod of three weeks, the time­pieces are put through pre­ci­sion, pres­sure and shock re­sis­tance tests to make sure that they per­form ideally de­spite the el­e­ments.

The 4810 col­lec­tion re­flects the vi­sion of travel, dis­cov­ery and en­trepreneuri­al­ism held by the founders of the brand. The di­als bear the iconic six-sided rounded star logo of the Mont­blanc, trans­lated into a stamped guil­loché pat­tern, cir­cum­fer­enced by a minute track and with large ap­plied modern min­i­mal­ist Ro­man nu­mer­als for leg­i­bil­ity.

The 4810 col­lec­tion also comes with a set of prac­ti­cal com­pli­ca­tions that are de­signed for the modern jet­set­ter and world trav­eller ‒ from the es­sen­tial day and date in­di­ca­tors to the pre­cise tourbillon with a re­set to zero func­tion to fa­cil­i­tate ac­cu­rate time-set­ting, to the world time com­pli­ca­tion. It aptly rep­re­sents a prag­matic ap­proach to fine watch de­sign, cou­pled with sen­si­ble price points. Recog­nis­ing that it may not have all the best knowl­edge needed for the de­vel­op­ment of its prod­ucts, the brand sought out those with the right skills and knowl­edge to cre­ate the qual­ity and value that it wanted for its prod­ucts.

The leather goods col­lec­tion, re­vived and ex­panded over the last decade, is made at a fac­tory in Florence, Italy. The pel­lete­ria com­bines its ac­cess to the best tan­ner­ies in the re­gion with the de­signs of artis­tic di­rec­tor Zaim Ka­mal to pro­duce items that are in line with the brand’s ethos of “el­e­gant busi­ness style” cou­pled with re­li­a­bil­ity.

Like its other di­vi­sions, the leather depart­ment rig­or­ously tests the crafts­man­ship of its items. For ex­am­ple, the Soft Grain se­ries of­fers prod­ucts in care­fully treated calf leather that is cut and stitched by hand to en­sure the best pos­si­ble bal­ance when it comes to weight and dura­bil­ity.

This year, a spe­cial se­ries in­spired by Mont­blanc’s con­tem­po­rary lean­ings will of­fer a com­plete range of small leather goods, as well as a briefcase, mes­sen­ger bag and week­ender for the ur­ban trav­eller. The larger goods range come with a co­ral-toned lug­gage tag bear­ing the logo of the Mont­blanc ser­pent, while a one­off spe­cial edi­tion steamer bag is em­bla­zoned with the ser­pent for el­e­gant im­pact.

What is in­ter­est­ing is the em­pha­sis that Mont­blanc is plac­ing on the in­te­gra­tion of its di­vi­sions. By merg­ing its skills and tal­ents, it has the abil­ity to de­velop a more whole­some and de­pend­able prod­uct that meets its par­a­digm of qual­ity. The Mont­blanc watches you wear to­day will bear leather straps that are made by its own pel­lete­ria, and in the fu­ture, closer in­te­gra­tion will be the norm. To­day, 110 years af­ter it was founded by three en­trepreneurs, Mont­blanc demon­strates that it’s just as in­no­va­tive and ready for change as it was when it first started.

To­day, 110 years af­ter it was founded by three en­trepreneurs, Mont­blanc demon­strates that it’s just as in­no­va­tive and ready for change as when it was first started

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