BRAND STORY

Augustman - - Contents -

Tak­ing apart the skele­tonised time­pieces from Cartier to look at the in­ge­nu­ity inside

SEAN MOSSADEG, SE­NIOR WRITER

“One of the in­fal­li­ble

are­nas in watch mar­ket­ing, how­ever, has been For­mula One. Over the years, some of the big­gest brands have backed

con­struc­tors and suc­cess­fully cre­ated

last­ing sto­ries. It helps that the list of sim­i­lar­i­ties be­tween the two in­dus­tries

are end­less.”

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