Augustman

Style Reimagined

Montblanc extends its signature “M” pattern collection with versatile leather goods conceived to satisfy your fashion needs

- WORDS AMOS CHIN PHOTOS MONTBLANC

SYNONYMOUS WITH EXCELLENCE in craftsmans­hip and design, Montblanc has been pushing the boundaries of innovation since its establishm­ent in 1906. Best known for its luxurious writing instrument­s, the maison has diversifie­d into other areas of the luxury goods market over the past decades, delivering exquisite leather products and watches for discerning individual­s.

As it rapidly gained traction across the globe, rising to internatio­nal prominence, Montblanc celebrated its successes through the debut of M_Gram 4810 last year ‒ a collection that pays homage to the brand’s heritage. It sees a selection of elegant and contempora­ry goods in a new original ‘M’ motif that quickly establishe­d itself as a Montblanc design signature.

“While Montblanc is an iconic brand that carries so much meaning to so many people, we felt it was time to introduce a new signature logo pattern to give a new generation of Montblanc customers an exciting identity to rally around,” said Nicolas Baretzki, Montblanc CEO. “Our M_Gram 4810 collection has a distinct identity that is unmistakab­ly Montblanc, owning all the qualities of an icon in the making.”

Following the success of the inaugural launch, the maison has extended the iconic collection with a plethora of multi-functional leather bags and accessorie­s in an all-blue combinatio­n exuding exuberance. While the silhouette­s embody Montblanc’s innate sophistica­tion, the two-colour tone M pattern takes centre stage as the dominant focal element.

Taking cues from geometry and the Montblanc wordmark developed in the 1920s, the motif, splashed across a scratch-resistant PVC coated canvas, all emphasise the maison’s brand identity while showcasing its finesse both in innovation and style.

Besides perpetuati­ng its reputation as a pioneer of innovative accessorie­s, this collection puts functional­ity at the forefront. A ringlet comes attached with the multifunct­ional pieces. One can effortless­ly switch up the looks with purchasabl­e detachable straps in leather and webbing.

It is almost like a key to unlocking multiple styles and purposes.

Available at Montblanc boutiques and online, these stylish companions are made to be constantly reimagined, depending on how they are worn. Their versatilit­y gives the wearer boundless creative power to create their own stories.

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