Augustman

Brilliance On The Football Field

- WORDS AMOS CHIN PHOTOS ADIDAS

Swarovski teamed up with Adidas for a limited-edition Predator Edge Crystal collection

THE ADIDAS PREDATOR FOOTBALL BOOTS have been evolving since the 1990s. Through the decades, the sportswear mammoth released ever newer iterations. The Predator Edge Crystal edition however, co-designed by Swarovski, is truly unparallel­ed.

“Swarovski and Adidas have joined forces to produce innovative products and fabulous new designs over the past few seasons. This latest partnershi­p brings out the best of both brands, proving that creativity ‒ even in very different arenas ‒ knows no limits, and Swarovski crystals stand for an inclusive luxury lifestyle,” said Michele Molon, CEO a.i. at Swarovski.

Following the launch of Predator Edge in January, the Predator Edge Crystal sees the timeless silhouette of the original

Adidas boot reimagined in its most premium form yet. Retaining its ever-so sporty constructi­on, the striking pair of kicks features Adidas’ classic three stripes, manifested in thousands of Swarovski Crystals on the outer boot. Here is where performanc­e meets precision-cut crystal: the boots also employed the ground-breaking Predator Edge’s Zone Skin technology and rubberised ribbing, strategica­lly placed across the instep and toe box for exceptiona­l control, supporting the wearer’s every swerve and spin.

“For this special edition boot, having crystals from Swarovski as an ingredient offered our designers an unrivalled palette of inspiratio­n, born out of a joint passion for detail and high-precision craftsmans­hip,” highlighte­d Bruno Marrant, category director for Hype Football at Adidas in a press statement. “We’re looking forward to seeing some of the world’s best stand out while wearing these on the pitch as they play the occasion and own the moment with a mindset as expressive as these boots.”

In conjunctio­n with the launch, Swarovski dropped a campaign that radiates positivity featuring its jewellery, including pieces from the Millenia, Lucent, Harmonia and Dulcis families. Star footballer­s such as Paul Pogba, will also be donning these boots on pitch.

Inspired by nights under the lights ‒ from the pitch to the party ‒ the Predator Edge Crystal allows players and sneakerhea­ds to discover an exhilarati­ng new side to the multifacet­ed Predator Edge.

 ?? ??

Newspapers in English

Newspapers from Singapore