A Bril­liant Be­spoke Bou­tique: SOOKEE Jew­ellery launches Flag­ship Store

SOOKEE Jew­ellery’s lat­est be­spoke ex­pe­ri­ence cam­paign is ded­i­cated to en­cap­su­late and com­mem­o­rate a cou­ple’s love story.


SOOKEE Jew­ellery has es­tab­lished it­self as a house­hold name for time­less jew­ellery, ex­cep­tional crafts­man­ship and ded­i­cated ser­vice. As the pi­o­neer of con­tem­po­rary white gold and di­a­mond jew­ellery in Singapore, SOOKEE Jew­ellery’s range of mas­ter­pieces in­spire the imag­i­na­tion and con­nect in­ti­mately with women of all ages. The brand of­fers ev­ery woman the means to cel­e­brate all mile­stones and red-car­pet mo­ments through jew­ellery that il­lu­mi­nates each per­son’s unique per­son­al­ity. Each in­di­vid­ual is able to ex­press her in­nate bril­liance through the bril­liance found in rare and pre­cious jew­els as well as the Bril­liant rose di­a­mond – a di­a­mond with the Cut of Ul­ti­mate Bril­liance – of which SOOKEE Jew­ellery dis­trib­utes ex­clu­sively since 1999.

With the re­cent open­ing of SOOKEE Jew­ellery’s flag­ship store in Vivocity, cou­ples can take the unique ex­pres­sion of their love to a new level. The bou­tique is set in an open con­cept that is spa­cious and el­e­gant while remaining lush, ro­man­tic and cosy with cham­pagne rose fea­ture walls, wide glass panels and cham­pagne gold stain­less steel frames. The high­light of the store’s con­tem­po­rary de­sign would be its over­all aes­thetic theme that fea­tures the time­less sym­bol of an hour­glass. As SOOKEE’S largest store in Singapore, it pro­vides the per­fect am­bi­ence for both trea­sured mem­o­ries and imag­i­na­tion to come to­gether, cre­at­ing some­thing new and won­der­ful.

Lo­cated at Vivocity #01-27A, this new bou­tique houses a Be­spoke Ex­pe­ri­ence bar, where cus­tomers can de­sign a be­spoke pro­posal ring in­spired by their love story. This bar was birthed from the con­cept One Ring, One Story which trea­sures the unique­ness of each cou­ple’s love, the mile­stones they cre­ate to­gether and the life they go through to­gether. As each re­la­tion­ship holds a dif­fer­ent mean­ing to in­di­vid­ual cou­ples, this new ser­vice pro­vides an op­por­tu­nity to cel­e­brate a pro­posal or a love in dis­tinc­tive and re­mark­able ways. The act of com­ing to­gether and cus­tomis­ing a pro­posal ring is also a won­der­ful way for cus­tomers to cre­ate an­other mile­stone mem­ory with their loved one while en­joy­ing the once-in-a-lifetime novel be­spoke cre­ation process and ex­pe­ri­ence.

Cus­tomers who wish to em­bark on this cus­tomi­sa­tion jour­ney can first sched­ule a con­sul­ta­tion at the flag­ship store. In-house di­a­mond spe­cial­ists will be there to walk cou­ples through a pre­lim­i­nary di­a­mond ed­u­ca­tion of the 4Cs, as well as how to view di­a­monds through ASET and Hearts and Ar­rows scopes. This en­sures that cus­tomers are aware of the dif­fer­ent di­a­mond qual­i­ties avail­able, so as to se­lect the di­a­mond that is most suited to their tastes.

The high­light of this visit is for cou­ples to share their love story and dream de­sign with a jew­ellery de­signer, who will sketch their ring de­sign. Two weeks fol­low­ing the sketch, the cou­ple will be pre­sented with a 3D ren­dered im­age and a 3D printed wax mould of the be­spoke ring. The fi­nal step will be for cou­ples to re­turn to the store to ap­prove and fi­nalise their de­sign. An ap­pointed mas­ter crafts­man will then be­gin to in­di­vid­u­ally hand­craft each ring. The be­spoke ex­pe­ri­ence will re­quire ap­prox­i­mately four to six weeks to com­plete, depend­ing on the ring’s de­sign.

Through ex­pe­ri­enced hands and a watch­ful eye, the cou­ple’s love will be for­ever en­cap­su­lated and im­mor­talise in the price­less heir­loom.

To cel­e­brate the store’s grand open­ing, the first hun­dred cou­ples who en­gage the be­spoke ex­pe­ri­ence will re­ceive a com­pli­men­tary 999 pure gold bar to mark their joy­ous mile­stone. Cou­ples can make an ap­point­ment for a pri­vate con­sul­ta­tion with SOOKEE’S in-house di­a­mond spe­cial­ist and re­ceive $100 off their pur­chase. More in­for­ma­tion on the be­spoke ex­pe­ri­ence can be found on SOOKEE’S web­site.

With this in­no­va­tive con­cept of cus­tomis­ing your pro­posal ring, SOOKEE Jew­ellery of­fers ev­ery­one a chance to make a pro­posal even more spe­cial and mem­o­rable. The top­notch de­signs, un­par­al­leled di­a­mond qual­ity and ex­cel­lent ser­vice will make this ex­pe­ri­ence an ex­cep­tion­ally sig­nif­i­cant one for ev­ery­one who en­ters.

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