A Brilliant Bespoke Boutique: SOOKEE Jewellery launches Flagship Store
SOOKEE Jewellery’s latest bespoke experience campaign is dedicated to encapsulate and commemorate a couple’s love story.
SOOKEE Jewellery has established itself as a household name for timeless jewellery, exceptional craftsmanship and dedicated service. As the pioneer of contemporary white gold and diamond jewellery in Singapore, SOOKEE Jewellery’s range of masterpieces inspire the imagination and connect intimately with women of all ages. The brand offers every woman the means to celebrate all milestones and red-carpet moments through jewellery that illuminates each person’s unique personality. Each individual is able to express her innate brilliance through the brilliance found in rare and precious jewels as well as the Brilliant rose diamond – a diamond with the Cut of Ultimate Brilliance – of which SOOKEE Jewellery distributes exclusively since 1999.
With the recent opening of SOOKEE Jewellery’s flagship store in Vivocity, couples can take the unique expression of their love to a new level. The boutique is set in an open concept that is spacious and elegant while remaining lush, romantic and cosy with champagne rose feature walls, wide glass panels and champagne gold stainless steel frames. The highlight of the store’s contemporary design would be its overall aesthetic theme that features the timeless symbol of an hourglass. As SOOKEE’S largest store in Singapore, it provides the perfect ambience for both treasured memories and imagination to come together, creating something new and wonderful.
Located at Vivocity #01-27A, this new boutique houses a Bespoke Experience bar, where customers can design a bespoke proposal ring inspired by their love story. This bar was birthed from the concept One Ring, One Story which treasures the uniqueness of each couple’s love, the milestones they create together and the life they go through together. As each relationship holds a different meaning to individual couples, this new service provides an opportunity to celebrate a proposal or a love in distinctive and remarkable ways. The act of coming together and customising a proposal ring is also a wonderful way for customers to create another milestone memory with their loved one while enjoying the once-in-a-lifetime novel bespoke creation process and experience.
Customers who wish to embark on this customisation journey can first schedule a consultation at the flagship store. In-house diamond specialists will be there to walk couples through a preliminary diamond education of the 4Cs, as well as how to view diamonds through ASET and Hearts and Arrows scopes. This ensures that customers are aware of the different diamond qualities available, so as to select the diamond that is most suited to their tastes.
The highlight of this visit is for couples to share their love story and dream design with a jewellery designer, who will sketch their ring design. Two weeks following the sketch, the couple will be presented with a 3D rendered image and a 3D printed wax mould of the bespoke ring. The final step will be for couples to return to the store to approve and finalise their design. An appointed master craftsman will then begin to individually handcraft each ring. The bespoke experience will require approximately four to six weeks to complete, depending on the ring’s design.
Through experienced hands and a watchful eye, the couple’s love will be forever encapsulated and immortalise in the priceless heirloom.
To celebrate the store’s grand opening, the first hundred couples who engage the bespoke experience will receive a complimentary 999 pure gold bar to mark their joyous milestone. Couples can make an appointment for a private consultation with SOOKEE’S in-house diamond specialist and receive $100 off their purchase. More information on the bespoke experience can be found on SOOKEE’S website.
With this innovative concept of customising your proposal ring, SOOKEE Jewellery offers everyone a chance to make a proposal even more special and memorable. The topnotch designs, unparalleled diamond quality and excellent service will make this experience an exceptionally significant one for everyone who enters.