32, Visual Artist and Founder of Project XIV @skl0_
We all know her as “Sticker Lady” – the artist who spray painted “My Grandfather Road” at pedestrian crossings, and stuck stickers that said “Press Once Can Already” and “Anyhow Paste Kena Fine” on traffic light buttons. Now, six years after her arrest, Sam Lo has set up an artist management and content consultancy agency called Project XIV.
“As a freelancer, you have to do a whole bunch of stuff, like sort out paperwork, chase for payment, go to these meetings and sell yourself, all at the same time,” explains Sam. “If we could free that up for artists, it would give them more time to focus on the creative work itself.” The impact of her arrest: “The whole experience itself was so overwhelming. There was a petition to lessen my sentence that got more than 15,000 signatures. That was amazing, but it didn’t register for me back then because I was in shock. I also became more visible after the arrest, and I found myself in this unique position where I’m an urban artist but I can’t create art like how I used to. On the other hand, I get clients who give me a stream of work. I recognise that I’m lucky to be in this position, to actually still be able to keep doing what I want to do.”
Her notoriety: “For the first three years after the whole thing, I was struggling with my identity and what I was going to do. I mean, I have a diploma in Food Science and a degree in Business Management – I wasn’t planning to be an artist. But after that happened, I started to learn how to paint and started sculpting. I never went to art school, so I had to play catch-up.
I hated the “Sticker Lady” label at that time, because I was so overwhelmed by what was happening. I didn’t know how to address it, so I didn’t want to be known as that anymore. It was only a couple of years later that I made peace with that, was kinder to myself, and embraced my past. That was when I could visit my old work without feeling resentment. That was when I painted that giant [and legal] “My Grandfather Road” across Circular Road in 2016. It was a very big moment for me.” Why she’s staying in Singapore: “My work is heavily inspired by the people here. I still feel like I have things to say. I’m not done yet. Plus, this is home,