Ard­beg’s global am­bas­sador,

Epicure - - RAISING THE BAR -

Hamish Tor­rie was in town to launch South­east Asia’s first Ard­beg Em­bassy at The Grande Whisky Col­lec­tion at ION Or­chard.

There are about 100 unique Ard­beg Em­bassies around the world, from re­tail stores to bars. Each is unique, for ex­am­ple, I worked with Lu­vians, in my home­town of Cu­par, to in­tro­duce an Ard­beg ice cream.

The key thing is to have fun, and get peo­ple to try Ard­beg, the peati­est whisky on Is­lay at 55ppm (phe­no­lic parts per mil­lion). Our neigh­bour La­gavulin is at 35ppm.

Our fans, who call them­selves Ard­beg Com­mit­tee mem­bers, can take a pledge to be a dram­bas­sador, and be the first to try spe­cial bot­tles at Em­bassies around the world.

Of eight dis­til­leries on Is­lay, we’re num­ber 7 in terms of size and we like it. Even af­ter in­creas­ing our pro­duc­tion from 1.4 to 2.4 mil­lion liters over the next four years, we’ll still be num­ber 7.

Do not put fizzy, sug­ary liq­uids into your Ard­beg, that’s just a waste. It can be great in cock­tails like a Mo­jito or Bloody Mary though.

Try Ard­beg with a lit­tle wa­ter or ice, it’s so big that it can stand up to that. I love it with BBQ meats or fish, or three-year aged Parme­san, as the salti­ness in both com­ple­ments well.

Ard­beg Em­bassy is lo­cated at The Grande Whisky Col­lec­tion, #05-01 ION Or­chard, 2 Or­chard Turn

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