Anzu Meat Factory is set to be a key player in bringing affordable premium Japanese meats to meat lovers in Singapore.


Fans of Japanese food know the premium they have to pay to enjoy their favourite air-flown produce. Dining at restaurant­s too means paying for the quality that they have come to expect, whichever cuisine it may be. While there is no lack of choices in Singapore when it comes to Japanese cuisines and at varying price points, those who wish to enjoy their favourite dishes at home still have to pay premium prices at Japanese speciality supermarke­ts and grocers.

Anzu Meat Factory was launched in Singapore with the aim of making Japanese premium meats accessible to all meat lovers, especially when Covid-19 led to a spurt in

home cooking and an overwhelmi­ng demand for produce. In a pandemic, consumers place even more importance on quality produce that is highly nutritiona­l and safe. Anzu is part of Atom Group, which also owns a ranch in Oregon, U.S. that raises unique US Wagyu called Washugyu. It also sources meats from artisanal meat producers who are passionate about producing premium quality meats with high food safety standards and protocols.

“The strong and close business partnershi­ps which we have establishe­d with great meat producers all over the world, such as Miyachiku, the Miyazakigy­u sole producer in Japan; Greater Omaha Packing, one of the most renowned U.S. Black Angus meat packers in the U.S.; and Lucyporc, the premium three-cross breeding pork producer in Canada, are also our great assets and it allows us to provide consumers with quality meat consistent­ly,” says Atsushi Watanabe, managing director of Atom Food Internatio­nal.


Atom Group, the team behind Anzu Meat Factory is renowned in Japan, Singapore, China, Taiwan, Thailand and the U.S. for its quality meats, which it has sold for several decades. Toshiki Hanada, the founder of Atom Group, is the descendant of three generation­s of bakuro, who are profession­als skilled in discerning the quality of livestock. Leveraging generation­s of expertise, Hanada sourced only the tastiest meats from various regions. From Hokkaido in the north to Kyushu and Okinawa in the south in Japan, to even the U.S. and Europe, he has sought the best meats for his unique butcher shop concept.

In addition to its dedication to sourcing only the highest quality premium meats from trusted farmers, Anzu Meat Factory also enjoys purchasing leverage that it passes down to consumers by offering extremely affordable prices for its meats. “Every month, our group purchases huge volumes of Miyazakigy­u, which is equivalent to JPY100,000,000 (S$1,250,000) for its global operations. This group purchasing power allows us to make our prices for premium wagyu extremely unbeatable,” shares Watanabe.

To date, Anzu Meat Factory has already run highly popular promotiona­l fairs for its Miyazakigy­u and Mugifuji Canadian pork products.

Visit the website at anzu-meat-factory-sg.com to buy affordable, quality meats.

For more informatio­n about Atom Group, visit www.e-atm.co.jp/en.

Watch the video to learn more about Anzu Meat Factory.

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 ??  ?? Founder of Atom Group Toshiki Hanada
Founder of Atom Group Toshiki Hanada
 ??  ?? Washugyu Tenderloin (US)
Washugyu Tenderloin (US)
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