Rediscovering insouciance through Loewe’s second collaboration with Paula’s.
Return to island life.
The laid-back attitude to life that’s often associated with those who adopt the ‘sun, sand and sea’ style of living has little to no connection to those who live in the city. It’s an existence city folk might choose in small doses to get away from the daily grind, but rarely do they adopt the attitude that comes with it. It’s an almost childlike innocence and confidence, packaged with spades of carefreeness—qualities that the Loewe man and woman seem to share under the eye of creative director Jonathan Anderson.
It’s this same spirit that’s encapsulated in Loewe’s second partnership with ’70s Ibizan boutique Paula’s. Gray Sorrenti, the model/photographer daughter of renowned fashion photographer Mario Sorrenti, captured the exuberance of youth clad in this season’s Loewe Paula’s Ibiza collection. The images were shot in New Orleans, a city that Sorrenti connects with, instead of the obvious beach commune of Ibiza. And in some ways, there are similarities between the two—the laid-back improvisations of jazz and the island life, the artistic enclaves and, according to Sorrenti, “it’s just cool and easy”. It’s not hard to imagine the same nonchalant vibe as portrayed on the streets of New Orleans reflecting onto Ibiza either.
If the first Loewe Paula’s Ibiza collaboration last year was vibrant with a mash-up of archival prints and bohemian-styled pairings, this sophomore attempt takes it up a few notches. There are noticeably more summer-ready menswear and unisex pieces this time around than before. These run the gamut from printed swimwear to equally colourful terrycloth hoodies with matching beach towels.
As if channelling the pizzazz of Freddie Mercury—the late legend is said to be a client of Paula’s—this season’s Loewe Paula’s Ibiza collection incorporates sequins. Inlaid in an array of colours, the sequins, quite humorously, form a mermaid print. Sequins for a day at the beach, you question? It’s all in the name of embracing that carefree beach spirit; just throw all that caution to the ocean breeze.
The Loewe Paula’s Ibiza capsule collection is available at Casa Loewe Paragon.