Essen­tials of style

Esquire (Singapore) - - Front Page -

As we wait for th­ese tech­nolo­gies to evolve to a scale that’s eco­nom­i­cal and highly de­sir­able for man­u­fac­tur­ers, it is up to us as con­sumers to be smart with our buy­ing habits.

There is ab­so­lutely no harm in buy­ing into faux an­i­mal prod­ucts, but they have to be seen as life­long in­vest­ments. The gen­er­ally non­biodegrad­able na­ture of com­mer­cial faux fur, faux leather and other syn­thetic ma­te­ri­als that mimic an­i­mal-based fi­bres means that they have to be care­fully con­sid­ered pur­chases. Stella Mc­Cart­ney—a staunch be­liever in sus­tain­able and cru­elty-free fash­ion—echoes this sen­ti­ment.

Stella Mc­Cart­ney con­sumers are en­cour­aged “to care for their items and be re­spon­si­ble with their gar­ments, never throw­ing them away. Lux­ury does not mean land­fill—it means for­ever”.

There is also the op­tion of buy­ing pre-owned fash­ion; an easy way to take part in clos­ing the loop. For the unini­ti­ated, the act of thrift-shop­ping and vin­tage-hunt­ing has moved into the 21st cen­tury. Dig­i­tal mar­ket­places stock­ing pre-owned au­then­tic lux­ury fash­ion clothes, shoes and ac­ces­sories have grown ever more pop­u­lar. Ves­ti­aire Col­lec­tive, one of the most in­ter­na­tion­ally recog­nised of the lot, stocks ev­ery­thing from vin­tage Chanel and Hel­mut Lang, to the lat­est Louis Vuit­ton threads. The con­cept has even made its way to Sin­ga­pore with The Fifth Col­lec­tion and StyleTribute as the two key play­ers in the lo­cal scene.

They’re all pre-owned fash­ion but in good enough con­di­tion that no one would be any wiser. Make it a ha­bit­ual pur­chase in­stead of it be­ing a re­tal­i­a­tion to the creative di­rec­tion of a new fig­ure at a beloved fash­ion house. Or take it a step fur­ther and put up that leather coat you no longer see a use for, or that silk fash­ion py­jama set you bought on im­pulse, for sale. Some­one, some­where would prob­a­bly take a lik­ing to them.

We live in an age of great ac­cess to in­for­ma­tion. And there is an abun­dance of in­for­ma­tion out there. Newer fash­ion brands are in­creas­ingly more trans­par­ent with where their prod­ucts are made, how their prod­ucts are made and even the costs in­volved in mak­ing them. Look to brands such as Ever­lane and Oliver Cabell, where the cost of ev­ery ma­te­rial and labour is bro­ken down so you know what you’re pay­ing for, and can feel good about buy­ing into a busi­ness that is eth­i­cal.

The best thing about hav­ing ac­cess to in­for­ma­tion is to use it and be in­formed.

Can the fash­ion in­dus­try be sus­tain­able? Yes. But like all things worth fight­ing for, it will take time and ded­i­ca­tion. As much as there are fash­ion brands—both fast and lux­ury—that are tak­ing steps to close the loop, it is still up to us to shift the con­ver­sa­tion to­wards more sus­tain­able prac­tices. It’s by chang­ing our buy­ing habits, be­ing more aware of the brands we pur­chase from and un­der­stand­ing the fash­ion sys­tem that we can help to pres­sure brands to look deeper into pos­i­tive so­lu­tions.

Fash­ion and sus­tain­abil­ity is a co­nun­drum in­deed; one that has to be solved and can be solved as a col­lec­tive. There is hope yet, my friend.

Fur has been part of the lux­ury fash­ion vo­cab­u­laryfor cen­turies.Ital­ian fash­ion house Sal­va­tore Fer­rag­amo re­ceives an award for the Art of Crafts­man­ship for its ded­i­ca­tion to in­no­va­tion andsus­tain­abil­ity.

YouTube an­nounces an in­ten­tion to be more fash­ion-cen­tric and hires Derek Blas­berg to head the ini­tia­tive.

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.