Esquire (Singapore) - - Front Page -

mines and be­long to the com­mu­nity as such. But the big­ger ones be­long to the gov­ern­ments, so the gov­ern­ments have to im­pose the change. We have to talk to the gov­ern­ments, which is more time-con­sum­ing and takes more lob­by­ing.” She also men­tions that her next trip to Africa would in­clude a meet­ing with the pres­i­dent of Botswana dur­ing a UN meet­ing. This follows the 2017 un­veil­ing of the Gar­den of Kala­hari high jew­ellery col­lec­tion that Scheufele, who’s also the mai­son’s creative di­rec­tor, had de­signed.

Ac­cord­ing to Scheufele, the pres­i­dent had asked to visit Chopard’s man­u­fac­ture be­cause of the Kala­hari col­lec­tion, and be­cause he would like to find out more about im­prov­ing the state of Botswana’s min­ing in­dus­try. “This is very ex­cit­ing for me be­cause it tells me that things are hap­pen­ing. When one coun­try starts, the next one would say ‘ oh they’re do­ing it so we should also do it’. It’s that snow­ball ef­fect.”

Pri­mar­ily, Scheufele wants to en­cour­age own­ers of mines and the gov­ern­ments be­hind them to achieve eth­i­cal cer­ti­fi­ca­tion. For a mine to be cer­ti­fied eth­i­cal, it must not use toxic chem­i­cals, such as cyanide, to ex­tract the gold from the earth. It also has to be de­mar­cated clearly so as to pre­vent ac­ci­dents. It ob­vi­ously can­not em­ploy child labour and has to pay the min­ers a fixed salary. Chopard works with a Swiss or­gan­i­sa­tion called Bet­ter Swiss Gold can do it, I want to do it now. We didn’t have that much Fairmined gold then and the Palm d’Or is made of 18-carat solid gold so it took up a lot of our sup­ply. But I thought it was very im­por­tant and added in­cred­i­ble value to the award. Even the rock crys­tal, which comes from Aus­tria, is also eth­i­cally sourced. If I have some­thing on my mind, I don’t give up and I don’t take no for an an­swer.”

FROM GOLD TO GEM­STONES Such un­wa­ver­ing tenac­ity was prob­a­bly the driv­ing force that en­abled Chopard to achieve 100 per­cent eth­i­cal gold for all its watches and jew­ellery within five short years. In July 2018, the mai­son an­nounced pub­licly, in the pres­ence of celebri­ties, clients and the me­dia, that ev­ery Chopard cre­ation would be crafted us­ing eth­i­cally sourced gold. Be­liev­ing that sus­tain­abil­ity is some­thing that ev­ery­one should be concerned about to­day, Scheufele thinks that more com­pa­nies will come to fol­low in Chopard’s foot­steps in the fu­ture. By then, how­ever, Chopard will be years ahead of the com­pe­ti­tion. But is her work done? Not at all.

“There’s a whole other field out there and that’s gem­stones. There’s a lot to present in that field and it’s a big jun­gle out there, but this doesn’t mean we can’t start some­where and tackle the prob­lem. Ev­ery year at Cannes for the last four years, we work with

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