All Change
It’s been an eventful year for Emperor’s Attic – formerly Fairprice Antique. Here are three of its key moments.
#1 New Name
The biggest change for Emperor’s Attic has been its renaming and branding. Formerly known as Fairprice Antique, the store’s owner Chantal Travers decided that, after 17 years in operation, there was clearly still some confusion as to whether it was linked to NTUC, or indeed a dusty old antique shop. “When I took over the business in 2016, it was never my intention to change the name, but it became apparent there was still uncertainty around the brand.”
A competition to rename the store concluded in March this year when Chantal picked winning entry Emperor’s Attic, feeling it embodied exactly what the company is today. “The first word speaks to our northern Chinese heritage, and ‘attic’ gives it a sense of grounding, with an implication of affordability and hinting at a place to find unique and hidden treasure.”
#2 Mattress Matters Chantal also founded in-store sister company Willow Mattress at the start of this year. These certified 100 percent natural latex mattresses are anti- microbial, anti- dust mite and anti- mould, providing a healthy sleep surface for you and your family. There’s a Willow mattress to try out in Emperor’s Attic, to trial, or you can buy online and take advantage of the 100-night sleep trial. If you don’t like it after that, you get your money back.
#3 Refreshed Events The store’s quarterly “nice to have” pop-up evening events have been refreshed, and now operate under the name Bazaar, running as a series of themed mini bazaars within the shop.
We often have customers come through the door who say they only thought they would be in Singapore a year or two, so felt it wasn’t important to buy a high-quality mattress as they tend to cost more. However, they then realise their cheaper, lower- quality mattress sags quickly, traps the heat, or gives them a bad back.
We all need to sleep to be able to operate well in our lives. On average, we spend about eight hours sleeping – that’s one third of our lives spent in bed. To be able to get healthy, good-quality sleep, we need a comfortable mattress.
A good mattress should be able to provide you with the right comfort and support, and a full latex mattress is an excellent choice for that. Due to its elasticity and resilience, it feels comfortably soft at first touch and, as you settle deeper in your mattress, it gives you full support. It adapts to the body contours, keeping proper alignment of the spinal column.
Choosing a latex mattress means you’re taking home a 100 percent natural organic product for a healthier sleep. European Bedding’s mattresses come with a removable cover for easy cleaning and better hygiene, and we offer a 100-night free trial to ensure you end up with the correct density product, ensuring you’re making a true longterm investment.
32 Eng Hoon Street, Level 2 6735 6658 | europeanbedding.sg