ED­I­TOR’S NOTE

Value for money is a dif­fi­cult con­cept, and it’s a term that’s bat­ted around on a lot of mar­ket­ing ma­te­rial. But what is it? The most ex­pen­sive is not al­ways the best – and the cheapest is not usu­ally the cheapest in the long run. So, is it some­thing in b

Expat Living (Singapore) - - Editor’s Note -

I did my re­search on new air-cons for home, and had a good idea of what I wanted. But then my “fru­gal” side got talked into buy­ing the cheapest ones by a very “help­ful” sales­man. Sav­ing my­self a cou­ple of hun­dred dol­lars, I bought ones that looked and sounded good, but have proved them­selves to be ab­so­lute rub­bish. They whirr and click through the night, and switch off at odd times so I wake up in a sweat; it’s af­fect­ing my beauty sleep, which is very needed!

I re­ally didn’t get the bal­ance right on that pur­chase. And the thing about a big­ger-spend item like this, or a new bed or sofa, is that you’re stuck with them for a while at least. So, what to do? A bit of re­search is good, and then word of mouth is im­por­tant – which is why we have al­ways in­cluded the tes­ti­mo­ni­als of “happy cus­tomers” in our mag. Whether it’s where to go on hol­i­day or which fa­cial to use, a re­view or re­fer­ral is al­ways good. It’s not go­ing to work ev­ery time as we all have dif­fer­ent tastes and needs, but it does help.

We have our Read­ers’ Choice Awards com­ing up again next month – yes, it’s that time of the year al­ready – so, start think­ing of places you’d like to rec­om­mend. It helps oth­ers, and ac­knowl­edges the stores and ser­vices that are do­ing a good job. And, if that’s not enough of a push, we have some fab­u­lous prizes to en­cour­age you to sub­mit your en­tries – in­clud­ing a Mal­dives stay!

In this is­sue, we have plenty of prod­ucts and ser­vices for you to re­search and re­view – as al­ways, we hope it helps you with your de­ci­sions. I hope you make bet­ter choices than I did...

Happy shop­ping!

Our re­view crew had a very dif­fi­cult job this month: choos­ing their favourite ice cream in Sin­ga­pore! Find out which one it was on page 144.

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