EDITOR’S NOTE
Value for money is a difficult concept, and it’s a term that’s batted around on a lot of marketing material. But what is it? The most expensive is not always the best – and the cheapest is not usually the cheapest in the long run. So, is it something in b
I did my research on new air-cons for home, and had a good idea of what I wanted. But then my “frugal” side got talked into buying the cheapest ones by a very “helpful” salesman. Saving myself a couple of hundred dollars, I bought ones that looked and sounded good, but have proved themselves to be absolute rubbish. They whirr and click through the night, and switch off at odd times so I wake up in a sweat; it’s affecting my beauty sleep, which is very needed!
I really didn’t get the balance right on that purchase. And the thing about a bigger-spend item like this, or a new bed or sofa, is that you’re stuck with them for a while at least. So, what to do? A bit of research is good, and then word of mouth is important – which is why we have always included the testimonials of “happy customers” in our mag. Whether it’s where to go on holiday or which facial to use, a review or referral is always good. It’s not going to work every time as we all have different tastes and needs, but it does help.
We have our Readers’ Choice Awards coming up again next month – yes, it’s that time of the year already – so, start thinking of places you’d like to recommend. It helps others, and acknowledges the stores and services that are doing a good job. And, if that’s not enough of a push, we have some fabulous prizes to encourage you to submit your entries – including a Maldives stay!
In this issue, we have plenty of products and services for you to research and review – as always, we hope it helps you with your decisions. I hope you make better choices than I did...
Happy shopping!