Dulwich College (Singapore)

Year 12 International Baccalaureate students at Dulwich College (Singapore) are currently competing in “Project Face Mask”. Focusing on entrepreneurship, the student-led extracurricular initiative was started in response to the COVID-19 pandemic. Groups of students have been tasked to design, manufacture and market their own face masks. Each group is aiming to generate a profit that will be donated to their chosen social cause.

During the first stage of the competition, students are to create a business plan and pitch their design, financial forecasts and marketing campaign to a panel of teachers and business mentors. While upcycling of materials is a focus of the competition, each group will also be able to apply for seed money as part of their business pitch to bring their idea into production. Stage two involves the development of product prototypes and market campaigns; each group will present their progress to the panel and receive feedback before their designs are produced. The final stage is sales and marketing. Each group will have a four-week period to sell their face masks and generate the most profit for their social cause. Following this, the students will report their performance to the panel, who will use objective criteria (focusing on profitability, creativity, sustainability and teamwork) to choose the competition winners and the “DCSG Entrepreneurs” for 2020-21!

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