THE F-INFLUENTIAL LIST

Who are Singapore’s true influencers of the moment? We single out the individuals to follow now.

Does social media standing really matter that much without a directional voice and talent? We don’t think so. (Plus by now, we’ve all seen Xiaxue’s Social Blade video.) The names featured across the next 14 pages have shaken up the local fashion, beauty, design and pop culture scenes in some way in the past year, and look set to continue doing so. Here are – in our books – Singapore’s true influencers of the moment, with support from Nars.