Female (Singapore)


- Photograph­y Zaphs Zhang – MSY Art Direction Adeline Eng

Byredo’s latest innovation is changing the art of perfuming.

Let’s be honest: fiddly, miniature bottles of perfume can be, well, too fiddly or miniature to use at times. Cult beauty label Byredo’s latest innovation isn’t meant to be travel-friendly per se, but has all the elements that make it perfect for that on-the-go scent fix. Inspired by those used in kabuki theatre, each elegant brush contains perfume in the form of micro-fine powder – possibly a first – that can be applied to specific spots, dusted all over, or layered over spray fragrances for a light yet easy pick-me-up. That they’re available in the brand’s popular Bal d’Afrique, Gypsy Water and Blanche ($79 each, Escentials) scents also means that they’ll probably sell out quick.

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