THE INCUBATORS OF POP CULTURE: KAREN AND SHARON TAN

Who they are: Karen, 35 (far right), and Sharon, 32, the sisters behind the ongoing transformation of The Projector (@theprojectorsg). Why know them: These days when it’s so easy to “Netflix and chill”, you need a compelling reason to go out to the movies. Enter the Tan sisters and The Projector. While the distinctive ’70s architecture of Golden Mile Tower makes for prime Instagram bait (reason enough for Singaporeans to flock there blindly), the space is so much more than that. In two short years, it has become the heart of the local film industry and, together with its add-ons (alfresco carpark bar The Great Escape regularly hosts local album launches, the monthly themed parties with local LGBT collective The Glory Hoes), it’s the new “home” for local pop culture. Their secret? “We make do with what we have... kind of like how you go about making your house your home,” says Tan.

What’s next: The Projector’s screening calendar is predictably unpredictable. For the year end, they’ll be showcasing “animated and Christmas classics”. And with the new addition of a third auditorium (the 107-seat Blue Room), expect more “salon-style sessions or workshops where filmmakers can present their works in a more upclose-and-personal kind of space”.

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