THE VIDEO STARS
BECAUSE THESE DAYS, THEY,RE THE ONES KILLING IT WHEN IT COMES TO IMAGE MAKING. KENG YANG SHUEN SPOTLIGHTS TWO OF SINGAPORE,S YOUNGEST AND MOST EXCITING NAMES TO WATCH.
Because they’re the ones killing it at imagemaking. We spotlight two of our youngest and most exciting.
Barely a year out of school and the 21-year-old, who goes by the moniker Oh.nanaz, has been getting noticed by all the right folks (including us – she’s behind our energetic branding video, available for viewing on our website). The organisers of Singapore Fashion Week commissioned her to create a video celebrating its heritage with scenes from its decade-worth of shows spliced to a specially created hypnotic beat. (She favours working with local music producers on the soundtrack to her productions, and the effect is almost always youthful and infectious.) And she’s just come off the high of directing the MTV for Time Wastin’ – the new single by the Pharrell Williamsapproved, local hip-hop/reggae artiste Mas1a. The Bad Blood-esque production – set in an underground gambling den – featured cameos by some of Singapore’s most prominent newsmakers in the creative scene, including consultant Tracy Phillips, DJ/Female Collective member Amanda Keisha Ang, television presenter Anita Kapoor and artist Samantha Lo. It’s only her first, full-scale directorial debut, but every moment in the take-no-prisoners visual feast thumps with her signature, self-described “ratchet luxe” aesthetic. “It’s how I describe Rihanna (whom she’s a huge fan of) as well as my personal style,” she says. “It’s sophisticated yet badass.”