Female (Singapore) - - CHAPTER ONE -

Irony is one of the strong­est cur­ren­cies in fash­ion to­day. What this means: Fendi’s part­ner­ship with not a cer­tain cult sportswear la­bel that also starts with the let­ter “F”, but wry Bri­tish In­sta­gram artist Hey Reilly – who has riffed off said ath­letic brand’s logo – is bound to make bank. Es­pe­cially when the col­lec­tion, which launches Oct 16 and spans ready-to-wear, leather goods and ac­ces­sories, is the stuff of Hype­bae fan­tasies. Think the Peek­a­boo tote, cow­boy boots and streetwear sep­a­rates up­dated with the youth­ful re­con­tex­tu­alised em­blem. That it’s dubbed Fendi Ma­nia only dou­bles the wit.

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