SOME CHEEKY APPROPRIATION
Irony is one of the strongest currencies in fashion today. What this means: Fendi’s partnership with not a certain cult sportswear label that also starts with the letter “F”, but wry British Instagram artist Hey Reilly – who has riffed off said athletic brand’s logo – is bound to make bank. Especially when the collection, which launches Oct 16 and spans ready-to-wear, leather goods and accessories, is the stuff of Hypebae fantasies. Think the Peekaboo tote, cowboy boots and streetwear separates updated with the youthful recontextualised emblem. That it’s dubbed Fendi Mania only doubles the wit.