THE INSTA-BEAUTY HACK: PRIMER... AND NOTHING ELSE
Many see it as an additional, not-so-necessary step in their routine, since its main spiel has been that it helps makeup go on smoother and last longer. Not wrong – except that it also helps blur pores, treat discoloration and brighten dull skin. What this means: that one can ditch the foundation and concealer, which is what brands like Michael Kors and Lanvin did for their Fall/Winter 2018 shows. The effect is a truly effortless take on the no-makeup makeup look since it’s done in one step. What’s not to like?