40 THE BRAND TO WATCH OUT FOR: TOD’S
The Italian label reinvents itself and the classic retail model with a slew of surprise collaborations.
There was a time when tie-ups meant one-off, collectible products that elicited hype, virtual “hearts” and snaking queues. They still do – except that in today’s high-speed, attention-deficit fashion industry, novelty’s become normal. The Italian label’s T Factory initiative puts meaning back into the concept. Unveiled in September, it’ll see the brand partnering with various creatives on a steady series of collections to be released across the year. The first – a capsule of glossy coats, capri pants and adaptations of house signatures (think Gommino loafers-turned-slingbacks; prices range from $900 to $1,900) co-designed with the quirkily romantic Alessandro Dell’Acqua – hit the Paragon and The Shoppes At Marina Bay Sands stores recently. There’s little word on how many more to expect and with whom, save for the fact that collaborators will not be limited to fashion designers, and that each will mean a fresh way to see and appreciate the leather heritage of Tod’s. CEO Diego Della Valle says: “We want to surprise you.” We are, and – from the looks of it – will continue to be.