40 THE BRAND TO WATCH OUT FOR: TOD’S

Female (Singapore) - - CONTENTS - – IJ

The Ital­ian la­bel rein­vents it­self and the clas­sic re­tail model with a slew of sur­prise col­lab­o­ra­tions.

There was a time when tie-ups meant one-off, col­lectible products that elicited hype, vir­tual “hearts” and snaking queues. They still do – ex­cept that in to­day’s high-speed, at­ten­tion-deficit fash­ion in­dus­try, nov­elty’s be­come nor­mal. The Ital­ian la­bel’s T Fac­tory ini­tia­tive puts mean­ing back into the con­cept. Un­veiled in Septem­ber, it’ll see the brand part­ner­ing with var­i­ous creatives on a steady se­ries of col­lec­tions to be re­leased across the year. The first – a cap­sule of glossy coats, capri pants and adap­ta­tions of house sig­na­tures (think Gom­mino loafers-turned-sling­backs; prices range from $900 to $1,900) co-de­signed with the quirk­ily ro­man­tic Alessan­dro Dell’Ac­qua – hit the Paragon and The Shoppes At Ma­rina Bay Sands stores re­cently. There’s lit­tle word on how many more to ex­pect and with whom, save for the fact that col­lab­o­ra­tors will not be lim­ited to fash­ion de­sign­ers, and that each will mean a fresh way to see and ap­pre­ci­ate the leather her­itage of Tod’s. CEO Diego Della Valle says: “We want to sur­prise you.” We are, and – from the looks of it – will con­tinue to be.

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