Female (Singapore)

THE IG-WORTHY ACCESSORY: BVLGARI’S “SMART” BAG

- – IJ

The in-built tech on these bags will make the social-media-weaned generation double-tap.

With pop pastel shades and playful design details like leather lining in contrastin­g colours, the Italian jeweller’s S/S ’19 line of bags and SLGs has an unmistakab­ly youthful appeal (there’s even the introducti­on of a bucket bag). What’s going to make the socialmedi­a-weaned generation double-tap though is the in-built technology dubbed Bvlgari Touch. After downloadin­g the similarly named app, one can use the phone to scan the discreet logo and enter a microsite that offers not just the full suite of product details, but also care tips, images of others – street-style stars included – with the same bag, and filters you can play with. Think of it as an exclusive network for Bvlgari bag owners. Mark Zuckerberg, your competitio­n just went up.

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