SKIN AWAKENING

Motivate your skin and maximise skincare products with the start of a new routine

Your skin is more intelligent than you think. Scientists and researchers have found that given the right conditions, your skin has the innate ability to repair and renew itself.

Leading skincare brand Clé de Peau Beauté calls this the Neuro-Skin Theory. Based on the belief that your skin can “think” and process information, it has developed a revolutionary serum that sends “messages” to jumpstart youth generators embedded within your skin.

BEAUTY MAXIMISER

Beauty Maximiser Clé de Peau Beauté is French for “key to beautiful skin”, and the newly launched Le Sérum certainly lives up to this promise. Used as the first step of your skincare routine after your facial cleanser—and before toner— it singlehandedly unlocks your skin’s natural beauty.

Put simply, this serum works as a powerful skin motivator and activist. Each application triggers your skin’s natural self-regeneration process at the surface and deeper layers of the skin to multiply the efficacy of all other skincare products that follow. In other words, it is the single most important product in your skincare regimen.

MESSAGE IN A BOTTLE

This radical serum basically works at three vital levels to awaken the skin. First, it douses the skin surface with powerful botanicals such as clematis, white lily, water lily and peony. Its revolutionary self-spreading formula evenly coats skin and softens it by 20 per cent. This also means subsequent lotions and serums are better distributed and able to penetrate deeper.

Next, Le Sérum awakens the skin’s “fundamentals,” cells within the deeper layers of the skin that are responsible for the skin surface and collagen structure. As you know, aging and environmental damage causes these cells to deteriorate and decrease. Le Sérum re-activates their regenerative and adhesive abilities, and provides a stable environment for them to self renew.

Finally, once, these cells have been optimally primed, Le Sérum sends a message to your skin via a Dermal Motivator, a unique Clé de Peau Beauté complex that tells your skin cells to recover and replace itself.

NATURAL RADIANCE

Besides visible anti-aging and hydration benefits, skin prepped with Le Sérum is softer, smoother and fresher. It glows with the radiance of well-rested and freshly “woken-up” skin. In fact, 97 per cent of 109 volunteers who tried Le Sérum for two weeks reported that their skin felt awakened. Time to give your skin a “wake-up call”?