READY SET GLOW…
We go behind the scenes at New York fashion week with Laura Mercier to find out the secret behind the supers’ glowing complexion. By Cecilie Mevatne
Makeup trends by Laura Mercier that dominated the spring/summer runways
Touching down in New York, the city had already turned into a circus. Photographers were on the streets hunting for big names, bloggers were rocking their best OOTD trying to get noticed and journalists were tearing through envelopes double-checking their invitations. And in the middle of the whirlwind of activity was Lincoln Centre where Laura Mercier’s makeup team was working its magic on the spring/summer shows for the runways of Pamella Roland and Jenny Packham.
I jumped at the invitation to go backstage and braced myself for flying makeup brushes, clouds of hairspray and irate makeup artists… but this wasn’t the case. In fact, when I walked into the makeup area everything was well, civilised. Models were plugged into their iPhones, chowing down on kefir ice creams while listening to their jams, and the Laura Mercier team was adding the final touches to the models’ faces before they hit the runway. The mood was light, smiles were snapped and selfies were being posted on Instagram.
But the team had no need to stress, because Matin Maulawizada, Global Artistry Director and Brand Ambassador for Laura Mercier had tried and tested these makeup looks four weeks ago. The man is known to not leave anything to chance, which is why Hollywood beauties from Angelina Jolie to Maggie Gyllenhaal have him on speed dial.
Pamella Roland’s spring/summer 2014 collection was inspired by Pamella’s trip to
Cannes and the looks hitting the runway channelled the look of French starlets from the ’60s. Matin refers to these French stars as poles apart from their more polished British and American sisters. He further explains to me how this became important in the look he created for Pamella’s collection: “I wanted to create a nonchalant look that you could see in French actresses who lived in France in the ’60s, like Jane Birkin or Anouk Aimée as opposed to the perfectly polished precise look of Audrey Hepburn or Peggy Moffit. The look was as if one had just gotten up, after a fabulous night of fun, just reapplied lipstick and walked out.”
Matin describes the palette seen on the runways as “clean modern hues of pastel green and teal as a wash with a strong matte lips in coral.” Laura Mercier’s coral lip was created by staining the lips with Rouge Nouveau Weightless Lip Colour in Mod followed by a top coat of the Crème Smooth Lip Colour in Birgitte.
As the model’s get ready to walk down the runway, it’s clear how well the coral lip goes with the shades that Pamella Roland played with on her palette—tangerine, pink, baby blue and striking yellow. The eyes and cheeks were just as effective. The chocolate combo of Matt Eye Colour in Truffle and Crème Cheek Colour in Sunrise makes the perfect partnership.
It strikes me how fresh the models look—even after a week of endless shows—but the secret to that could also be due to the Laura Mercier team’s makeup brushes. Matin knows the secret steps to making tired skin glow “Eye serum on the cheeks and secret camouflage to make the skin look good regardless.” However, if you want to have this look permanently Matin says that a balanced diet, lots of water and a proper skin regimen is the only way forward. So with that in mind, I grab a plate of fruit and the biggest water bottle in sight before I head to catch up with the Laura Mercier makeup artists at Jenny Packham.
I find myself entering through a backdoor again, but this time to meet the lovely Talia Shobrook. Her team is busy putting the finishing touches to the Jenny Packham spring/summer 2014 show. Jenny Packham’s collection is inspired by the styling of the Australian cult classic from 1975 Picnic At Hanging Rock set in the 1900s. “We wanted a touch of etherealness to the makeup hence the dewy fresh skin and the subtle sparkle on the eyes,” says Talia. The dewy fresh skin came using a radiance primer, LM hydrating spray and then moisturiser, while glittery eye shadow added a touch of sparkle to the eyes. A feminine lip finished the look, which I made a note of to immediately start practising.
This stunning pink lip was created by using a combo of Crème Smooth Lip Colour in Spiced Rose and Pink Blush. Talia says that there is no need to follow trends to the letter: “I am a firm believer about taking elements of a trend and making it your own.” I raise my makeup brush to that as this is what I will definitely be doing once I touch back down in Singapore.
Backstage at Jenny Packham spring/summer 2014
Mascara moment—at Jenny Packham
Getting the perfect lip tint—at Pamella Roland
Makeup touches backstage—at Pamella Roland
Matin Maulawizada with a model— backstage at Pamella Roland
Makeup brushes add to the final effect at Laura Mercier