DYNAMIC DUO
PANDORA’s new VP Creative Directors plan to evolve the Danish brand’s range of contemporary, high-quality jewellery Francesco Terzo and Alessandro Filippo Ficarelli first met each other in Italy over a decade ago. With the perfect combination of backgrounds in art and fashion—Terzo studied art in Milan; Ficarelli, fashion in London—the pair founded their own menswear brand, MeMine, in 2004. It went on to be highlighted by international publications as a brand to watch, with fashion institutions like Pitti Immagine inviting the duo to showcase their designs.
With their success in the fashion industry, Terzo and Ficarelli began working as freelance consultants for a range of brands, specialising in accessories. By 2010, they were headhunted to work as joint Creative Directors of the Milanese consultancy, GB Studio, where they led a team of designers on international projects, and worked with luxury brands such as Dior and Ralph Lauren.
It was at GB studio that Terzo and Ficarelli began consulting on PANDORA’s collections, a successful relationship that eventually led to them becoming PANDORA’s new VP Creative Directors. “We are working to really understand our consumers and design jewellery that connects with them in a long-term way. PANDORA is very specific and loved, so we want to curate the brand DNA through our contemporary way of seeing designs; iconising classic pieces and creating new icons,” Terzo and Ficarelli said in a statement.