A Walk in the Park

Bot­tega Veneta’s lat­est Mai­son in New York is dis­creet lux­ury at its finest. By Ger­ald Tan

Harper's Bazaar (Singapore) - - CONTENTS -

The mod­est ex­te­rior of the three town­houses that sit on the in­ter­sec­tion of New York’s East 64th Street and Madi­son Av­enue be­lies the trea­sure hid­den be­hind its red brick walls. It is only after step­ping in­side, away from the crush of NewYork’s traf­fic, does the build­ing’s rich won­ders re­veal and un­fold be­fore the eyes.A stone’s throw from Cen­tral Park and de­signed by John G. Prague in the lat­ter half of the 19th cen­tury as pri­vate res­i­dences, the 15,000sqft space now houses Bot­tega Veneta’s largest store in the world. It is also the brand’s third and new­est Mai­son—a re­tail con­cept con­ceived by Cre­ative Di­rec­tor To­mas Maier that prom­ises a more im­mer­sive ex­pe­ri­ence for the con­sumer. Set in­side a per­son­alised space, each Mai­son is a sub­lime s dis­play of class and crafts­man­ship, fur­ther com­ple­mented by stun­ning ar­chi­tec­ture. Like Mi­lan and Bev­erly B Hills (two cities that wel­comed their Maisons in 2013 and 2016 re­spec­tively), New York’s fi five-storey out­post has been mod­elled to evoke the en­ergy of the city it calls home. From the som­bre som tones of greys, beige and greens rem­i­nis­cent of Man­hat­tan’s streets, to the mir­rored dis­plays that m mimic sun­light danc­ing off the shiny sur­faces of sky­scrapers, this su­per­sized haven is Maier’s love let­ter to New York. “The process has taken many years,” Maier said in a state­ment. “But I thin think it was worth spend­ing that time to achieve some­thing on this scale.”

The op open­ing of the Mai­son is sig­nif­i­cant as it harks back to an im­por­tant mo­ment in the brand’s his­tory: hi The Big Ap­ple was where Bot­tega Veneta chose to open its first store out­side Italy in 1972. 1 Ul­ti­mately, the de­ci­sion to add an­other bou­tique in New York’s his­toric Up­per East Side Sid dis­trict is mo­ti­vated by a strat­egy aimed at drum­ming up Bot­tega Veneta’s ap­peal amon amongst an in­ter­na­tional au­di­ence. “New York is one of the few cities that speaks to the rest of the world,” ex­plained CEO Claus-Di­et­rich Lahrs.“For this rea­son, we be­lieve it’s an im­por­tant in­vest­ment and state­ment in terms of size and vis­i­bil­ity.”

T To build on the mo­men­tum, the brand moved its com­bined fall/win­ter 2018 stag­ing from Mi­lan Mila to the Amer­i­can Stock Ex­change along Wall Street.“I was think­ing about the way of life in th the city, which goes from one ex­treme to an­other,” Maier of­fered in the show notes.To that end, m models walked around a set con­structed to re­sem­ble an ul­tra-posh apart­ment in threads that ranged from jewel-hued lounge wear to plush evening dresses. Maier made sure to pay trib­ute to the can-d can-do at­ti­tude of NewYork­ers, too. Be it a dusty pur­ple cash­mere trench coat or a sweep­ing hand-em­broi hand-em­broi­dered num­ber, each has been care­fully con­structed to not only with­stand New York’s cold win­ters, but also live up to the in­domitable spirit of the city’s 8.5 mil­lion in­hab­i­tants. ■

The stair­well is noth­ing short of im­pres­sive

Bot­tega Veneta fall/ win­ter 2018

The brand’s fur­ni­ture and home­ware prod­ucts are fea­tured in a con­cept known as The Apart­ment on the fifth floor

Be­sides a com­pre­hen­sive se­lec­tion of ready-to-wear, ac­ces­sories also take cen­tre stage at the store

To­mas Maier

Newspapers in English

Newspapers from Singapore

© PressReader. All rights reserved.