BE­YOND THE GLITZ

Be­hind the shine and sparkle is a brand look­ing to build a brighter to­mor­row with its eco-prac­tices and green fa­cil­i­ties. By Gra­cia Phang

Harper's Bazaar (Singapore) - - THE JEWELS & WATCHES -

The 21st cen­tur y is one of change, trans­parency and con­scious­ness—both of the in­di­vid­ual and Mother Earth. As more com­pa­nies open up about their ef­forts to re­duce en­vi­ron­men­tal im­pact and pro­mote sus­tain­abil­ity, those that are not al­ready do­ing some­thing about it have been en­cour­aged to look into and act on the is­sue. The jew­eller y in­dustr y is not ex­empt from this phe­nom­e­non; so it’s a good thing that PAN­DORA is primed and ready. As PAN­DORA’s Cor­po­rate Sus­tain­abilit y Man­ager, Trine Pon­dal, says: “If con­sumers are look­ing at, or even ques­tion­ing, which jew­eller y com­pany has a high eth­i­cal qual­ity, we’re ready.”

As a jew­ellery man­u­fac­turer that pro­duces at least 13,000 pieces of jew­ellery a day, PAN­DORA con­stantly strives to re­duce its car­bon foot­print while main­tain­ing high qual­ity stan­dards.A cer­ti­fied mem­ber of the Re­spon­si­ble Jew­ellery Coun­cil since 2012, the Dan­ish brand not only en­sures that the sourc­ing, craft­ing and pack­ag­ing of its prod­ucts are highly eth­i­cal, but that the fa­cil­ity where they are pro­duced is en­vi­ron­men­tally-friendly too.

F IELD OF DREAMS

En­ter the vast gar­den-like com­pound that is PAN­DORA’s green pro­duc­tion fa­cil­ity in Lam­phun, North­ern Thai­land. De­signed with PAN­DORA’s sig­na­ture charm bracelet in mind, the fa­cil­ity’s build­ings are fash­ioned in the shape of a halo, linked by shel­tered walk­ways that en­cir­cle a pond in its cen­tre. Not only were the ma­te­ri­als for its con­struc­tion taken from a ra­dius of 800km from the con­struc­tion site, 30 per­cent of it was made of re­cy­cled con­tent, while 75 per­cent of its waste was re­cy­cled.The beau­ti­ful fa­cil­ity also pro­duces up to 1,420 megawatts of elec­tric­ity an­nu­ally with its so­lar pan­eled roofs, and uses only LED bulbs.

THE MAG IC TOUCH

As the de­mand for its gem­stone and di­a­mond pieces in­creases, PAN­DORA con­tin­ues to de­velop re­spon­si­ble and eth­i­cal prac­tices. Other than pro­duc­ing man-made stones that are fully trace­able (and al­most iden­ti­cal to their nat­u­ral coun­ter­parts), their di­a­monds are re­cy­cled from dis­con­tin­ued PAN­DORA trin­kets.“The sim­plest way to buy into en­vi­ron­men­tally-friendly jew­ellery is sim­ply to in­vest in pure gold or sil­ver trin­kets,” Pon­dal adds, af­ter men­tion­ing that a vast ma­jor­ity of PANORA’s gold and sil­ver pieces are re-melted and re-re­fined from ob­so­lete ones with­out di­min­ish­ing their qual­ity. So what you have is jew­ellery that you can in­dulge in, with­out a trace of guilt. ■

From top: A charm bracelet from PAN­DORA’s Re­gal Tales col­lec­tion. An ar­ti­san work­ing on a ring. Cir­cle of Seeds neck­lace, $479, PAN­DORA. A tray of crys­talem­bel­lished charms. PAN­DORA’s state-of-the-art craft­ing fa­cil­ity in Lam­phun, north­ern Thai­land. Gold and sil­ver rings from PAN­DORA’s Grains of Life series. Red enamel be­ing ap­plied onto a charm

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