At your Com­mand

Mido cel­e­brates a hun­dred years of Swiss watch­mak­ing tra­di­tion and ex­per­tise by pay­ing homage to one of its most iconic time­pieces

Harper's Bazaar (Singapore) - - THE JEWELS & WATCHES -

In 1918, Ge­orges Schaeren founded Mido G. Schaeren & Co. AG watch fac­tory in the Swiss town of Solothurn, build­ing his brand on the foun­da­tions of time­less de­sign, qual­ity ma­te­ri­als and tech­ni­cal in­no­va­tion. A cen­tury later, those same val­ues con­tinue to drive the brand—a phi­los­o­phy per­fectly ex­pressed by the lat­est up­date of one of its most recog­nis­able time­pieces, the Com­man­der. First launched in 1959, its stream­lined dis­tinct round steel case, have en­sured it stood the test of time. Avail­able in steel with a black and gold PVD with a warm sepia-toned grad­u­ated dial, the new Com­man­der Shade is an al­mosti­den­ti­cal reis­sue: Ex­ud­ing the same sen­ti­men­tal, vin­tage charm as a beloved heir­loom, the el­e­gant round mono­coque case of­fers a wide open­ing onto sen­su­al­ity with com­fort. Fit­ted with a so­phis­ti­cated and re­li­able au­to­matic move­ment, it’s the per­fect trib­ute to the ’70s spirit of the orig­i­nal model, up­dated for the mod­ern style-con­scious watch lover.

Launched to cel­e­brate Mido’s 100th an­niver­sary, the spe­cialedi­tion Com­man­der Shade is avail­able in two colours: Rose gold PVD, $1,500, and steel, $1,200

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