GEN­ER­A­TION NEXT Your first look at the ta­lented de­sign­ers of the Harper’s BAZAAR Asia NewGen Fash­ion Award 2018

The Harper’s BAZAAR Asia NewGen Fash­ion Award re­turns for yet an­other ex­cit­ing in­stal­ment, where the bright­est tal­ents from home and abroad get to shine. By Ger­ald Tan. Pho­tographed by Tan Wei Te. Styled by Windy Au­lia

Harper's Bazaar (Singapore) - - CONTENTS - Harper’s BAZAAR

The Asia NewGen Fash­ion Award was launched in 2013 with the sim­ple aim of un­earthing the re­gion’s best fash­ion tal­ents. Since then, it has crowned four win­ners; each one walk­ing away with the cov­eted ti­tle after im­press­ing the judges with a unique dis­play of de­sign savvi­ness and busi­ness acu­men. After grad­u­at­ing from a one-year mas­ter’s de­gree course in Fash­ion and Lux­ury Brand Man­age­ment at Isti­tuto Marangoni, the de­sign­ers have each gone on to carve a niche for them­selves: 2016’s win­ner Wil­liam Utama, for ex­am­ple, has amassed a cult fol­low­ing for his ex­per­i­men­tal take on ur­ban dress­ing.

And with the dig­i­tal revo­lu­tion dis­rupt­ing fash­ion’s sys­tem, the com­pe­ti­tion has also be­come an in­valu­able plat­form that lets young de­sign­ers cut through all the clut­ter and noise, and make their voices heard. Backed by Harper’s BAZAAR Sin­ga­pore, and other edi­tions in the re­gion, as well as part­ners Swarovski and Zalora (both key play­ers in their re­spec­tive fields), the com­pe­ti­tion is a once-in-a-life­time shot at suc­cess. The stakes are high for the Harper’s BAZAAR Asia NewGen Fash­ion Award 2018, but Sin­ga­pore’s trio of Ang Jui En, Ju­lian Cheong and An­drew Low have demon­strated their po­ten­tial.“I think that this year’s con­tes­tants have so much to live up to as Sin­ga­pore’s Phua Chun Huen won last year,” ob­served Ken­neth Goh, Edi­torin-Chief of Harper’s BAZAAR Sin­ga­pore, who has taken on the role of men­tor along­side es­teemed de­signer Lai Chan.“But we have great tal­ents who have shown their ma­tu­rity over the course of the com­pe­ti­tion.” The trio en­sured a closely con­tested fight by ex­plor­ing a di­verse range of ideas in their works. It’s es­pe­cially apt, con­sid­er­ing fash­ion’s role in dress­ing the women of to­day. Goh added:“I think the young de­sign­ers of to­day no longer de­sire to just be the next big fash­ion de­signer—they also want to make an im­pact be­yond the cloth.”

From left: Ju­lian Cheong, An­drew Low and Ang Jui En

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