What a Feline!
It was an introspective journey at Max Mara.The brand swung open the doors to its home in Reggio Emilia, a city in northern Italy, and invited a privileged few to discover the epicentre of its business. A beacon inside its headquarters is the Collezione Maramotti, the Italian Marque’s contemporary art gallery that houses a sprawling archive of Max Mara’s garments and other fashion treasures. It was within this intimate space that Ian Griffiths, the brand’s long-standing Creative Director, revealed a collection that was discreet and sublime in its execution. He kept the contemplative mood intact by opting for a long and lean silhouette borrowed from the ’50s, then reconfigured the lines with fluidity by crafting monastic dresses and suits in the most luxurious silk, chiffon and double cashmere so that they flowed and moved with every step. Griffiths also sandwiched dusty blues, soft lilacs and muted burgundy among neutrals. Max Mara’s timeless 101801 coat was sliced so that it can be worn like a cape, acting like a cocoon ready to comfort its wearer.