WE STAND
Ramping up its efforts against Covid-19, Gucci has initiated a call to action, “We Are All in This Together”, to encourage friends and fans to lend their support to its crowdfunding campaigns. The Maison itself has pledged €2 million to these initiatives, with equal amounts going to Italy’s National Civil Protection Department, to reinforce health services and the creation of ICU beds, and the World Health Organization’s Covid-19 Solidarity Response Fund that supports countries in detecting, preventing and responding to the pandemic.To contribute, the international community can go to covid19responsefund.org.