Talking Points
From the worlds of Art, Culture, Travel and Design
Having been given carte blanche to redesign the Moët Impérial bottle, what did you set out to do?
I set out to bring a disruptive freshness. I wanted to conserve some of the truly iconic codes of the bottle, but played with colour and the label to make an impact. I changed the gold neck of the bottle to a deep shade of black, contrasting it with a new embossed label in white, to produce a design that suggests a blank slate, like a window into a future filled with possibilities for those who dare step forward.
What are you most proud of about this collaboration?
The balance of mutual values I managed to achieve for both Ambush and Moët & Chandon. The design encapsulates my pioneering spirit as a “rule-breaker” while maintaining a profound respect for Moët & Chandon’s time-honoured traditions of craftsmanship and transmission of know-how, and a desire to put contemporary creation in the service of preserving nature. On my visit to Epernay, home to Moët & Chandon since 1743, I saw the devotion of its people to nature and to their precious terroir. This inspired me to select the World Land Trust to receive the support of the House, so that together, we could help preserve other terroirs around the world. World Land Trust’s mission is to support local conservation partners in their efforts to halt the destruction of ecosystems and to protect habitats where rare and endangered species still survive.