OF FASHION AND IDENTITY
Famed concept store SONG in Vienna was founded in 1998 by Myung-il Song and soon gained a reputation for its avant-garde vision that merged the boundaries of fashion, art and commerce. For the first time, a retrospective look into the archives of the store is presented through a 350-page tome, I’ll Wear It Until I’ m Dead, with images by international fashion photographers such as Ronald Stoops, Norma Kiskan and Maria Ziegelböck, clothing by the likes of Martin Margiela, Dries Van Noten, Stephen Jones, Kei Ninomiya and Balenciaga, and musings by fashion’s most elusive personalities. Available at major online bookshops.