• RE :ERTH

Founded in 2017, RE:ERTH (an abbreviation for “re-encountering earth”) advocates a minimalist, mindful and pared-down approach to beauty. At the heart of its formulations is the Japanese white turmeric that is cultivated only in the Kyushu region of Japan. Research by Japan’s Kindai University had revealed that extracts from the root and leaves of the plant could slow the breakdown of hyaluronic acid while stimulating cellular activity and collagen production—making the plant an ideal antiageing skincare ingredient. The brand also fortifies its skincare with other botanical ingredients, such as the Japanese Spring Turmeric, said to reduce tyrosinase activity, which in turn inhibits melanin production, as well as yellow turmeric, a potent antioxidant with anti-inflammatory properties.