• ÉST .LAB

Founded as part of beauty salon chain Estetica’s in-house skincare line in the 1990s, it emerged as ést.lab after a rebranding in 2012. The brand prides itself on understanding what women want from their skincare—thanks to first-hand knowledge from customers who visit Estetica for facials. In 2010, it entered a unique partnership with the Agency for Science, Technology and Research, and together, they developed the SkAI (Skin Analytics and Ingredients) Matrix, a proprietary framework that the brand uses as an evaluation tool and a materials database to help develop and formulate its products. Committed to creating ethical and sustainable skincare, ést.lab uses ECOCERT-certified ingredients as well as 100 percent recyclable or biodegradable materials for the products’ packaging. To further minimise packaging waste, it offers refills of its products, all of which feel lightweight on skin and are formulated to suit the busy lifestyles of urban women.