FRESH FACED
It has been a busy month or so for Chopard. Not only has the jeweller grabbed its fair share of headlines for its collaboration with Mariah Carey on a new collection (the Happy Butterfly, what else?), it also announced teaming up with popular South Korean girl group aespa, who will front the campaigns for the brand’s Happy Sport, Happy Diamonds, Happy Hearts, Ice Cube, Alpine Eagle and Precious Lace collections. Over at Jaeger-LeCoultre, it’s Anya Taylor-Joy who is making waves as the brand’s newest ambassador. As CEO of Jaeger-LeCoultre Catherine Rénier says: “With her ethereal beauty, her sensitivity, her talent and hardworking ethics, [Taylor-Joy] embodies the values and style of our Maison.”