AND THE WINNER IS
But it was Lee’s creativity and the viability of her business plans that stood out for judges Vanessa Lim, General Manager of Communications at CHANEL Singapore, Singapore couturier Laichan Goh, and Harper’s BAZAAR Singapore’s Editor-In-Chief Kenneth Goh and Creative Director Windy Aulia.
Aiming to bridge modern fashion with traditional Chinese painting and calligraphy in her collection, Lee used hand-painted textiles influenced by Chinese art. She paired her collection with digital art animations to be sold as NFTs. “Serina is such an incredible talent, not only in design, but also in technique, artistry and calligraphy,” said Goh. “She also goes further to future-proof that fashion skill by venturing into the metaverse with her outstanding NFTs. Her work is remarkable not just because it shows an evident passion for art, but also for the way it takes traditional skills like Chinese painting and calligraphy into the future. It’s Serina’s unending quest to seek new avenues for customers to experience her work not only as garments, but also as works of art, that makes her a true modern thinker and winner.”
Fresh off her win, Lee’s feelings were a mix of gratitude and overwhelming happiness. Looking forward to her year in London, she said, “My favourite thing about London is the atmosphere and the people. It feels very exciting.” Her advice for young designers: “It’s important to follow your dreams and stick to your brand identity. Continue with what you love and the style you want to portray.”