SAMANTHA CHEOK, 33
FreelancefashionPR &co-founder of ShopWeekendCheoks
How would you describe your sense of style?
I go for timeless things. I want to see myself wearing something for the next 10 years. But at the same time, I also believe in having fun with my outfits so what I do is add a statement piece to my look. That is usually an accessory like a scarf, a necktie, or a hat—I quite like a statement headpiece.
What’s your favourite fashion item?
My Dior Bar jackets. I have quite a lot of them—the classic ones from the 30 Montaigne collection, one from [John] Galliano, and the rest from the Raf Simons era. I have a Bar jacket from his first collection and one from his very last collection. What I love about the Bar jacket is that though it’s from 1947, it’s still so iconic 75 years later. That fits in with my philosophy—it’s something I see myself wearing through the years and even passing down to my daughter.