Damage SOS
Even something as innocuous as towel-drying your hair can cause strands to snap. Here’s how to strengthen them. By
LIEU WEI NING
We’ve heard of skincare products working at the cellular level, but haircare products? Well, Dove’s reformulated Intense Repair range not only works on the hair surface but also works deep within the fibres to make tresses stronger and healthier.
According to the Dove folks, keratin in our hair breaks down when it is subject to heat, chemical treatments and harsh weather conditions over the long term. Even the friction caused by towel-drying hair can weaken its structure and make it more prone to breakage.
The Intense Repair range now boasts a patented blend of repair actives that supposedly restores keratin in hair. The range comprises the Shampoo, Conditioner, Daily Treatment Conditioner, Overnight Treatment, Treatment Mask and All Day Repair Cream.
After using the shampoo and conditioner, my hair was softer and silkier right away. I also loved how it smelled clean, like baby powder. After a week’s use, I noticed there were fewer strands left on my brush after combing, and even after using heated styling tools, my mane remained soft and shiny.
Detangles strands
This creamy treat now boasts a technology that deposits the product more evenly on tresses. The result: all-over (and longer-lasting) smoothness and shine.
Repairs dry and brittle hair
To be used as a regular conditioner, this dualaction treatment smoothens tresses and protects them from further damage. Suitable for daily use, it is great for extremely damaged locks that have undergone frequent chemical treatments and styling with heated tools.
The singer’s hair took on three looks... in under a month. Wow.