Herworld (Singapore)

THE DESIGNER WARDROBE FOR $129 A MONTH

Styletheor­y lets you “borrow” three items at a time from 60 labels.

- – SW

“Fashion is one of the industries that promotes waste – a lot,” say Raena Lim and Chris Halim, both 29. That’s why the local couple – she was in nance and he was a management consultant – came up with Styletheor­y a year ago.

The curated designer clothing subscripti­on box and app, inspired by the likes of Uber, Grab, and Airbnb, aims to bring the sharing economy model to women who enjoy fashion, but in a sustainabl­e, smarter and cost-efficient way.

“Instead of spending money on items that you’ll wear only once or twice, Styletheor­y lets you try and suss out more than 60 designer labels – guiltfree,” say Lim and Halim.

Two months after they launched Styletheor­y’s wait list in January 2016, it had more than 1,500 noquestion­s-asked members. The app then kicked off three months later in May. Since then, Lim and Halim have had to scale back on releasing the app as the supply is still catching up with the crazy demand. Your option now is to do what we are trained to do: Queue for your turn.

 ?? Photograph­y Frenchesca­r Lim Hair Ikeda Mitsuru/ Itto + Lim Makeup Benedict Choo, using Shu Uemura ?? Your designerla­bel “fairy godparents”: Raena Lim and Chris Halim.
Photograph­y Frenchesca­r Lim Hair Ikeda Mitsuru/ Itto + Lim Makeup Benedict Choo, using Shu Uemura Your designerla­bel “fairy godparents”: Raena Lim and Chris Halim.

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