COLOUR CARE
Billed as a revolutionary hairrepair system, Maxiphlex counters the damage inicted by harsh chemical and heat treatments to leave your mane smooth and silky.
A new hair colour is a fun way to update your look or try a trend. To get maximum impact with minimal damage, it is important to protect your hair before subjecting it to harsh chemical and heat treatments.
The dyeing process can take a lot out of Asian hair. Compared to Caucasian hair, Asian hair tends to be coarser, thicker and more resistant to hair dye; often, our locks have to be bleached in order to achieve the true colour we want. The end result may look amazing, but such treatments can leave our tresses dry, rough, frizzy and prone to breakage.
To counter such unwelcome effects, we usually have to spend a few additional hours in the salon getting a separate treatment to smooth and soften our mane.
Specially created for Asian hair
Jean Yip Hairdressing’s revolutionary hair treatment Maxiphlex caters specically to Asian hair and is designed to minimise the damage done by heat or chemical treatments while they are ongoing. What it promises to do: improve hair quality, strengthen strands so that they are less prone to breakage and further damage such as split ends, and even soothe the scalp.
Real-time reparative benets
With Maxiphlex, you no longer have to hold back from getting that bold hair colour you want – yes, even if it involves multiple bleaching sessions.
Marketed as a hair-repair system that counters damage as it happens, Maxiphlex comprises two products: No. 1 Hair Strengthener and No. 2 Hair Protector. The former is mixed into the colour or bleach product during the chemical service or applied to hair before heat styling, so it works its magic while the damage is ongoing. The latter is applied after the service to reinforce the reconditioning process.
This system ensures that your hair remains smooth and silky no matter what, and because it’s incorporated into the chemical process, it saves you time. Maxiphlex is also said to prevent hair colour from fading, guaranteeing that it stays vibrant for longer.
Odourless technology
Chemical treatments often leave hair with an unpleasant, ammonia-like scent. You don’t have to worry about that with Maxiphlex, which has a unique technology that counteracts malodour and leaves your tresses smelling beautifully fresh.
SPECIALLY FOR READERS HER WORLD
Get a new hair colour and a Maxiphlex No. 1 hair treatment for just $68 (UP: $168). Call 6332-9919 or vi si t ww w.m axiph le x.com/ p romo ti on .php to make an appointment. Terms and conditions: • Exclusively for rst-time customers above 21 years old. • By appointment only. • Extra charges are applicable for haircuts, highlights, bleaching and other additional services. • Not valid with other discounts, promotions and/or vouchers. • Applicable for Singaporeans, SPRs and work permit holders with minimum six months’ validity. • Jean Yip Group reserves the right to amend the terms and conditions without prior notice.