FAB OR FAD? TRENDY TITLES DECODED:

Chief happiness officer

It’s what media planning agency Good Apple Digital calls its human resources manager.

Director of bean counting

Marketing and advertising agency Bidlack Creative Group’s chief accountant.

Genius

A service technician at Apple retail stores.

Ethical hacker

A legal hacker who minimises online security threats at the Bank of America.

Director of rst impressions

At publisher Houghton Mifflin Harcourt, this refers to the receptionist.