HOW TO BE THE NEXT YOUTUBE STAR

1. Learn to create a good video.

“Most viewers access content on their mobile devices, so audio and lighting are very important when making a video. In some cases, nice, bright natural daylight and an on-camera shotgun mic may be all you need for viewers to see and hear you clearly.”

2. Find ways to sustain interest.

“Before launching your Youtube channel, keep in mind the four Cs: consistency, creativity, collaboration and being current. Create content consistently, push the boundaries of your creativity, immerse yourself in the Youtube community and nd other Youtubers to collaborate with, and create videos based on current events. For example, to show up as part of the relevant search results for trending topics, say, during the Oscar season, comment on red-carpet looks in your videos.” Video tips from Richard Frias, who has worked with online celebrities such as Michelle Phan and lm-making group Wong Fu Productions.