ASPIRATION/ INSPIRATION/ INNOVATION
The new name is not the cool part. What is: The reboot version has adjustable and interchangeable straps.
Cartier’s Santos gets a reboot; Hera’s Black Cushion is the most wanted here; Londonbased Secret Studio Lab redefines the theatre experience; and Merci Marcel adds French gourmet produce and fashion to social dining.
Everything that you like the Santos for is still here: the sporty elegance, and the square face and bezel. Now, it has a longer new name and two other things that go beyond good looks: versatility and practicality.
To be versatile, it has to be able to look different at the drop of a hat. That’s why, when you buy any of the four Santos de Cartiers – steel, yellow gold and steel, yellow gold, or pink gold – the price includes another strap, in leather (choose calfskin or alligator).
To be practical, it needs to look different easily. That’s why it has two mechanisms to help you make that transition as conveniently as possible: Quickswitch is for strap changes – at the back of the watch is a concealed button (find it by feeling for it) to release the strap; and Smartlink is for shortening the links on the metal strap – at the back of each link is a button; push it to remove the link, or to reattach.
Each model comes in M and L sizes (the latter has a date window); $8,600$51,500.