Safeguard Your Skin from the Inside

The new anti-ageing serum from South Korean luxury holistic beauty brand Sulwhasoo uses different parts of the ginseng plant to support skin, plump wrinkles and rm facial contours. Beautiful skin needs to be strong and balanced on the inside. Sulwhasoo Concentrated Ginseng Renewing Serum goes deep into skin to shore up the building blocks that hold the cells together. The anti-ageing serum harnesses various parts of the ginseng plant, not just the root, drawing out the best parts of nature for your benet. It is also a pleasure to use, as its gelto-water texture feels lightweight and refreshing on the skin. And it has a light, fresh fragrance that soothes and calms.

Sulwhasoo’s Concentrated Ginseng range has 50 years of research behind it – the brand has studied the ginseng plant extensively to draw out its prized properties.

Regarded as a powerful health booster, ginseng has been used for centuries for various health concerns, from relieving menopausal symptoms to improving blood circulation. Its benets are said to extend to the skin.

Luxury holistic beauty brand Sulwhasoo started building its legacy in ginseng-based skincare in 1966 when its founder launched the ABC Ginseng Cream. In 2000, it introduced its rst Concentrated Ginseng Renewing Cream, which used red ginseng. The moisturiser has since gone through four rounds of upgrading and improvement.

Sulwhasoo researchers discovered that ginseng saponin, the active ingredient in ginseng root, could increase the formation of collagen and hyaluronic acid. However, it had to be consumed to be of use to the skin. The researchers went back to the drawing board and developed advanced technology to harness ginseng saponin fully, so it could be delivered deep into skin. They called the ingredient Compound K, and it is in all products in the Concentrated Ginseng range.

Following that, Sulwhasoo discovered Ginsenoside RE in the ginseng ower. This ingredient boosts the skin’s natural defences against environmental aggressors and is the bond that links the other ingredients together.

Soon after, ginseng leaves and stems were found to contain an active ingredient that restores the skin’s elasticity and protects it from external stressors. The substance is known as Ginsenoside RD, and it is added to the Concentrated Ginseng Renewing Serum to nourish the skin.