Why Are You Still Not Using Sun Protection?
You slather it on when you’re at the beach. But maybe you don’t bother with it on a cloudy day? Or you don’t like how it leaves a whitish cast and sticky feel on skin, and takes forever to be absorbed? If so, it’s time to try Eau Thermale Avène’s new sunscreen, which is so pleasant to use, you’ll want to apply it every day. It’s not uncommon to hear women bemoan how their skin looks dull and older than it should. But ask these same women if they use sunscreen regularly, and the answer is almost always no. And that’s a big no-no.
You have to wear sunscreen every day, whether it’s sunny or cloudy or rainy outside. You should wear it even when you’re indoors, as UV rays from the sun can penetrate glass. UV exposure destroys skin cells and causes the skin to produce dark pigments called melanin. The result of all this damage: wrinkles and dark spots, which tend to appear earlier in life if you don’t use sunscreen regularly.
What’s worse: If you skip sunscreen long enough, the skin cells that produce melanin go haywire and continue to produce it even when you are not in the sun.
Decades ago, sunscreens were thick and gooey, slow to be absorbed, and left a white tint on skin. Some formulas didn’t sink into skin properly, and mixed with foundation in a bad way. Is it any wonder that for years, so many women preferred to just avoid sunscreen altogether?
But sunscreen technology has improved by leaps and bounds. Advances in cosmetic science have made the formulas of today a pleasure to use. Which is the case with the Eau Thermale Avène Very High Protection SPF50+ Fluid.
What makes it so wonderful? It’s absorbed quickly and feels weightless. On normal to combination skin, it has a matte, natural nish that’s neither sticky nor greasy. The water-resistant formula does not leave a white tint either.
It is also suitable for sensitive skin as it comes infused with Eau Thermale Avène Thermal Spring Water, which is known for its soothing, anti-irritant and softening properties.
And it contains the renowned Pierre Fabre Research Sunsitive® Protection, which is meant to keep the formula stable in the face of UVA and UVB rays.
To further slow down premature signs of skin ageing, the sunscreen has an antioxidant complex to protect skin cells.
As a bonus, fans of green beauty will appreciate knowing that the sunscreen is biodegradable, so it won’t harm marine life.
What’s more, you don’t have to worry about using too little or too much. The airless pump dispenses just the right amount for your face each time. It truly is the perfect everyday sunscreen.
Available at Guardian and Watsons.