Alcheme: In­ten­tional skin­care

Herworld (Singapore) - - TO KNOW -

Alcheme, founded by two for­mer Clar­ins staff mem­bers, sells just two prod­ucts: an emul­sion and a serum, both per­son­alised. Cus­tomers first go through a high­tech selfie anal­y­sis on­line, which uses an al­go­rithm de­vel­oped by a Mas­sachusetts In­sti­tute of Tech­nol­ogy re­searcher. The founders then go through each photo to dou­ble-check the re­sults.

For­mu­la­tions for both prod­ucts are tai­lored from a list of 24 tried-and-tested ac­tive in­gre­di­ents, like vi­ta­min B3 and gin­seng root ex­tract, to tar­get con­cerns like hy­per­pig­men­ta­tion and sag­ging skin.

Con­stance Man­de­field, 37, and Tuyen Lamy, 40, hope to ed­u­cate con­sumers to be more aware of what they put on their skin, and this should lead to “smarter and more sus­tain­able de­ci­sions”. $95-$105. Web­site: https://; In­sta­gram: @alcheme­skin­care

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