Herworld (Singapore) - - CONTENTS -

Dan­ish brands Pack­mack and Rains on look­ing good while get­ting wet.

It rains as much in Den­mark as it does here. But un­like the Danes, we haven’t mas­tered the art of look­ing good while get­ting wet. Two Dan­ish spe­cial­ists, Pack­mack and Rains, show us how it’s done. Hint: Treat rain gear like street/sports/util­i­tar­ian wear.


Who is be­hind it: Hus­band-and-wife team Tim Lar­combe and Trine Rosenk­jaer, who started the brand in Copen­hagen in 2015.

Cool fac­tor: The cou­ple’s com­bined past ex­pe­ri­ence in­cludes stints at Levi’s, Nike, Con­verse and Dock­ers.

USP: Sporty-meetss­mart-ca­sual uni­sex jackets in wa­ter­proof (duh!), light­weight, breath­able and durable ny­lon de­signed for hu­mid rainy days (the kind we have). Each has wa­ter­proof zips, sealed seams, re­flec­tive lo­gos (for night showers or sky­dark­en­ing rain­storms), elas­ti­cated draw cords and a built-in pocket to pack the jacket into. All styles use the same fab­ric to min­imise waste. Where Pack­mack is cool (aside from Den­mark): Ja­pan – Rosenk­jaer and Lar­combe say their jackets are a big hit with the streetwear crowd. From: Kapok. Prices: From $145.

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