THE LIGHTWEIGHT MASCARA THAT’S BUILDABLE
It’s still lengthening, still volumising, but is much more flattering if you have short, poker-straight lashes.
… and made for short, straight Asian lashes.
When a mascara claims to get the job done – whether it’s lengthening, curling or volumising – in “just one swipe”, it probably can’t do the job very well. To get results in “just one swipe”, the formula has to be pretty heavy – which works for lashes that are already long, thick and curly, but not for really straight, short ones. On the latter, the effects look overthe-top.
The newer mascaras have lighter formulas and are buildable. Every swipe builds on the last. You stop when you’re happy, whether it’s wispy or dramatic that you’re after. Lashes remain clump-free too.